Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Reebok has named Matt O’Toole CMO, less than a month after Uli Becker vacated the post to take over as the company’s president and CEO.
O’Toole helped grow the Reebok-CCM Hockey division, where he was president and CEO. He also briefly served as president of Reebok North America and led restructuring efforts for the U.S. market. Reebok, Canton, Mass., is a division of Adidas, Herzogenaurach, Germany.
In his new role, O’Toole will lead the brand’s global marketing efforts, including product and design, sports marketing, brand marketing and public relations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in