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Reebok has consolidated global creative duties previously split among regional shops at a single network, Omnicom Group’s DDB, the athletic brand confirmed today.
Estimated annual global media spending on the brand exceeds $60 million. The consolidation came without a review.
Previously, Reebok, a unit of adidas Group, used different agencies in various parts of the world. In the U.S., for example, the brand’s lead creative shop was Dentsu’s mcgarrybowen, which had worked on the brand since 2004.
U.S.
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