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MDC Partners shop Redscout in New York has tapped industry veterans Peter Nicholson and Nicholas Johnson as chief creative officer and president, respectively.
Fifty-person Redscout has mainly provided marketing strategy and design expertise, but the agency characterized these hires as the first steps toward offering broader creative services for consumer brands.
Nicholson (pictured) is a former CCO at Deutsch, where he worked on key accounts like Tylenol and helped the shop win USAA and PNC Bank. He split with Deutsch last October.
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