Redhook Ale Brewing, Seattle, this week will launch its "Liquid Goodness" campaign, as well as a coaster contest where consumers can submit their take on the brewer's personality at WhatWouldRedhookDo.com.
The campaign, via TM Advertising, Dallas, includes print, online, out-of-home and POP running through 2008. Ads will be placed in publications like the San Francisco Guardian, Seattle Sound, Seattle Weekly, Sports NW, The Stranger and Hartford Advocate. Budget was not disclosed.
Consumers will get the chance to spin off the campaign