Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.
SS+K in New York has landed the assignment after a review, outstripping a handful of other, undisclosed shops. The New Yorker's media spending approached $20 million last year, according to Kantar Media.
The venerable media brand hasn't had an agency for several years, so there was no incumbent.
Initially, SS+K will develop a brand campaign and marketing around The New Yorker's 90th anniversary, which is in February.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in