Redbook, Now for Parents

Mini-magazine for parents will be included with November issues

Redbook-reading moms will get something extra with their November issues of the women’s service magazine. Using subscriber data to target readers with kids aged 12 and under, Redbook is polybagging 500,000 copies of a new children’s supplement, Kidbook, with its latest issue. Another 75,000 will be distributed with newsstand copies. The mini-mag will include tips on decorating kids' rooms, movie-inspired kiddie style (think boys’ plaid trousers for Newsies and girls’ pink furry vests for Clueless), and Halloween costume ideas.

Kidbook will be Redbook’s first targeted "outsert," said publisher Mary Morgan.

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