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From email leaks to buzzworthy speeches by Michelle Obama and Sarah Silverman, the Democratic National Convention is already grabbing plenty of headlines from Philadelphia this week, and a local agency is hoping to add one more. Philadelphia-based Red Tettemer O'Connell + Partners is temporarily changing its name to Blue Tettemer O'Connell + Partners in honor of the DNC.
Although there are plenty of Democratic supporters at the agency, the new moniker isn't necessarily a political statement or a show of support for the Democrats, said Steve Red, RTO+P's president and chief creative officer, who is going by "Steve Blue" during the DNC.
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