Red Lobster Goes Fishing Restaurant Dangles $90 Mil. Ad Account; Talks to Six Agencies From N.Y. to Chicago

By Hank Kim





NEW YORK–Six agencies have been selected to pitch for the creative and media planning duties for Red Lobster Restaurants’ estimated $90 million advertising account, sources said last week.





Deutsch, Saatchi & Saatchi Advertising, J. Walter Thompson and Ogilvy & Mather, all in New York, along with Chicago-based Euro RSCG Tatham have been invited to participate in the review. All the shops either declined comment or could not be reached. Zenith Media USA, a division of Cordiant, will retain media buying duties.





Grey Advertising here, the incumbent, will defend the account.