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Energy drink marketer Red Bull has awarded its U.S. media assignment to Aegis Group’s Carat after a review, the company has confirmed.
The incumbent was El Segundo, Calif.-based Siltanen & Partners, which did not defend. Other contenders in the review included Publicis’ Optimedia and WPP’s MediaCom, per sources.
Red Bull spent $50 million on ads in 2009, down nearly 30 percent from the $70 million it spent in ’08, according to Nielsen. For the first six months of 2010, Red Bull spent $22 million, per Nielsen.
The scope of work includes planning and buying across online and offline channels for the brand’s products, events and programs.
“Red
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