Record Makers

With hopes of fame (and Facebook friends), brands are angling to make the record books

Cozi, the Web-based family planner that uses the tagline “Helping families get their ducks in a row” has planned to do just that: lining up 18,103 rubber ducks in a linear mile in hopes of creating a new world record.

To demonstrate its “simple and efficient storage,” EMC set a world record last December by fitting 26 women into a Mini Cooper.

ESPN-sponsored sculptor Kelly Graham to create the world’s largest belt buckle (6½ x 8½ ft.), which went on display at Fort Worth honky-tonk Billy Bob’s Texas a week before the Super Bowl.

Louise Waller, a housekeeper for the U.K.’s Premier Inn chain, set a new speed record for bed making on Feb. 21 by assembling a hotel bed complete with pillows, duvet, and runner in 95 seconds.*

Top Gear host Tanner Foust jumped a real-life Hot Wheels truck 332 feet into the air during the Indianapolis 500 on May 25. Some 3.5 million people have since watched the motorized leap on YouTube.*

At Nascar’s Charlotte Motor Speedway on May 21, Energizer claims it set the world record for the most flashlights turned on simultaneously: 65,000. The Guinness folks are apparently still counting.

The Frito-Lay Flavor Kitchen event inadvertently set a record for Facebook likes (1,571,161 of them) on April 11-12.

Hard Rock Seminole Hotel & Casino set the world record for most guitars smashed at one time on Dec. 15, 2010. Total axes axed: 1,914.

Unilever’s Vim brand of dish detergent set the record for longest line (2.4 miles) of freshly washed plates (15,295 of them) on April 6 in Chennai, India.
*This record not officially recognized by Guinness.