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Consumer-goods giant Reckitt Benckiser has launched a global review of its media assignments, the company has confirmed.
The conglomerate spends an estimated $1.3 billion annually in measured media worldwide.
In the U.S., which is part of the review, Reckitt spent slightly more than $500 million on ads in 2008, up 20 percent from 2007, according to Nielsen. Through March of this year, the client spent about $130 million in domestic media.
In the U.S., Havas-owned MPG is the incumbent.
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