Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Reckitt Benckiser has launched a global review of its media planning and buying business.
The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.
In the U.S. alone last year, Reckitt's media spending exceeded $370 million last year, down from about $385 million in 2011 and $430 million in 2010, according to Nielsen. Those figures don't include online spending.
Reckitt said that the assignment spans some 150 markets around the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in