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The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed.
The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.
In February, LBi became part of fellow Publicis Groupe agency MRY in the U.S. Accordingly, LBi now operates domestically as MRY. (Also in February, LBi’s overseas offices merged with sister shop Digitas to create DigitasLBi.)
Sources identified the other finalists for Reckitt’s account as Digitas Health and Havas Lynx.
There
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