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The nation’s milk processors have launched a social media-focused campaign that raises money for charity.
Called “Great Gallon to Give,” the initiative, by the New York office of Interpublic Group-owned Deutsch, promises to give away “more than three million servings [of milk] to help raise awareness of the important role milk plays in building strong families.” As part of the effort, Milk Processor Education Program (MilkPEP), the industry-backed group responsible for the National Milk Mustache “Got milk?” campaign, has tapped actress Rebecca Romijn as a spokeswoman.
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