Read This Item Before You Have an Affair

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While brand disloyalty has become an accepted norm, this trend apparently does not extend to spouses. In a new USA Today/Gallup survey, just 10 percent of respondents said they’d “definitely” forgive a spouse if they discovered he or she was having a “sexual affair” with someone else. Another 23 percent said they’d “probably” forgive the spouse. Thirty-eight percent said they definitely would not forgive, and another 26 percent said they probably wouldn’t.

Would that marriage be saved? Sixty-two percent of respondents said they’d divorce a wayward spouse, while 31 percent said they wouldn’t.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in