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Interactive out-of-home media company Reactrix Systems has further expanded its reach into the new frontier of floor-based kinetic digital marketing by striking a deal with Clear Channel Airports.
The multi-year deal to place Reactrix’s STEPscape systems in potentially more than 200 U.S. airports follows the 6-year-old Redwood, Calif., company’s recent agreement with movie theater advertising leader National CineMedia.
Reactrix’s agreement with Clear Channel Airports, the No. 1 airport advertising company in the country, gives Clear Channel licensing, sales responsibility and operating control of STEPscape systems in Clear Channel airports.
STEPscape is a digital system that projects images onto floors, allowing people to step on the screen and play along and interact with ads.
STEPscape,
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