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New York-based independent Horizon Media has been selected to handle direct-response media chores for Re-Bath after a review, the client has confirmed.
The company spends close to $20 million annually in measured media, according to Nielsen, mostly on direct response initiatives. The identity of the incumbent was not immediately available.
The scope of work includes strategic development, buying and real-time analytics for the client’s DR campaigns across all offline channels including TV, radio and print.
Commenting on the selection, Chris Horn, the client’s DR marketing manager, said, “Horizon Media impressed us with their strategic skills and insights, their experience with direct response and their incredibly aggressive marketplace rates.
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