RDW Names Media, Interactive Heads | Adweek RDW Names Media, Interactive Heads | Adweek
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RDW Names Media, Interactive Heads

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RDW Group last week named Steve Hall media director and Dennis Franczak vp of interactive services in an effort to "fundamentally strengthen our agency in this economic lull so that we are better positioned" for a rebound, said Mike Doyle, president of the Providence, R.I. shop. Hall, 41, comes from BlackSheep Marketing in Boston and Franczak, 34, from Benes Brand Imaging in Lexington, Mass. Hall replaces Mitch Scholar, who left the agency in March, and Franczak takes over the post held by Paula Buckley, who left in April.