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NEW YORK Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman.
The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.
Under Kokich, Razorfish consolidated its media and creative arms into a single agency. It has also added a global footprint with offices in eight countries.
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