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Razorfish social media leader Shiv Singh is leaving the Publicis Groupe agency to join PepsiCo.
Singh (pictured) spent over a decade at Razorfish, founding its social media influence practice two years ago and becoming a leading authority on social marketing. He is joining PepsiCo North America as director of digital marketing for its beverages unit.
“They’re an organization on the march in many respects with what they’re doing with Pepsi Refresh and what they’re doing with Foursquare and StickyBits.
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