Razorfish Appoints Head of Sales and Marketing

NEW YORK–In an attempt to ratchet up business-development and lead-generation efforts, Razorfish this week hired Cesar Brea as senior vice president of sales and marketing.

In the newly created post, Brea, 39, who has been consulting with New York-based i-shop for the past three months, will manage the company’s sales and marketing programs. He will be assigned to the Cambridge, Mass. office and will report to Razorfish COO Bob Lord.

Prior to joining Razorfish, Brea was vice president of business development since mid-1999 at ArsDigita Corporation, an open-source enterprise application software firm that was recently sold to Red Hat Corporation.