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MINNEAPOLIS Omnicom Group’s Martin/Williams here has been tapped by Raymond James Financial for a range of advertising services following a review.
The assignment covers creative and media chores as well as interactive efforts.
Major media spending by the Florida-based financial services firm has dipped of late, clocking in at $5 million through the first seven months of 2009, per Nielsen. Raymond James spent $9 million on ads last year, down from $17 million in 2007.
M/W’s ability to handle Raymond James’ current advertising needs plus its ability to help the company expand in the marketplace led to its selection, said Michael White, client director of marketing.
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