Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Advertisers like to bet big that Americans like big events. Polling this month by the Pew Research Center for the People & the Press suggests their thinking is correct. Sixty-one percent of respondents said they’re especially looking forward to the Winter Olympics, and 58 percent said the same about the Super Bowl. Thirty-one percent said they’re eager to see the Academy Awards; 23 percent are especially looking forward to soccer’s World Cup.
But a comparison with an earlier poll gives cause to wonder whether a degree of event fatigue has set in over the years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in