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Former Modem Media executive Blake Froehlich has joined RappDigital as vice president and director of interactive services.
Froehlich, 34, will be based at Rapp-Collins/Dallas, the largest direct marketing services company in the Southwest. He will be in charge of directing and expanding interactive programs within
Rapp-Collins/Dallas, RappDigital and its Web shop partner, Critical Mass in Calgary, Canada.
Froehlich made a name for himself as the co-founder, in 1995, of Modem Media in San Francisco, where he was most recently director of client services.
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