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Radio hasn’t escaped the flux brought on by newer technologies. But polling by Arbitron and Edison Research finds consumers still regard broadcast radio as one of their media standbys.
Released this month, based on polling fielded in February among people age 12 and up, the data do show broadcast radio losing its once-dominant role in introducing music to consumers. When asked to identify the medium “you turn to first to learn about new music,” 39 percent chose radio, down from 63 percent in 2002.
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