Racing Association Checks Form Of 4 Shops for $12-15 Mil. Account

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Four agencies are in the home stretch of a review for the $12-15 million National Thoroughbred Racing Association account, according to Jerry Brown of Brown & Martin Consulting, who is coordinating the search.
BBDO South, Atlanta; D’Arcy Masius Benton & Bowles, Los Angeles; Merkley Newman Harty, New York; and The Richards Group, Dallas, will make final presentations this month in Atlanta. The account involves both creative and media buying duties. The pitches will include speculative creative, media recommendations and a “strategic idea generation exercise,” said Brown.
The client will meet with the four contenders next month; a decision will come two weeks later.

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