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NEW YORK Quiznos has selected Horizon Media and Pohmedia to succeed IPG’s Initiative without a review, the client has confirmed.
Horizon will handle buying for Quiznos. Strategic brand consultancy Pohmedia will oversee media strategy on the assignment. The latter was founded by Jim Poh, the former media director at MDC Partners’ Crispin Porter + Bogusky.
The client spent an estimated $90 million in domestic measured media in 2008, according to Nielsen, up from $80 million the previous year.
The incumbent on the business was Initiative, which confirmed the switch, without further comment.
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