Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Quiznos has named independent WongDoody in Seattle as its lead agency.
According to a client representative, the shop will build on Quiznos’ creative brand history while also serving to implement the new look, feel and overall brand refresh of “The New Quiznos.” The shop was tapped following a review.
The sandwich chain has routinely spent $80-90 million annually in major measured media, though its outlay fell to slightly more than $50 million during the first 11 months of 2009, per Nielsen.
Media duties were not part of the process and that work remains at Horizon Media and Pohmedia, which were hired by Quiznos last year, the Quiznos rep said.
“Quiznos
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in