Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads

And how the former CP+B exec is creating a new global creative powerhouse

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Specs
Who: Rob Reilly
New gig: Global creative chairman, McCann Worldgroup
Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky
Age: 45




Why did you create this year's first "Super Clio," recognizing the best Super Bowl ad?
Brands stick their necks out and spend a lot of money. This is the one night where our profession is judged by the country, 30 seconds at a time. For once, we're not the "poor man's movie business." That's why I root for everybody to do well.

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