Q&A: Unilever's Global Marketing Chief on Busting Gender Stereotypes in Advertising

#Unstereotype initiative aims to level playing field

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Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in advertising. Unilever's past efforts in that regard include the long-running Dove "Real Beauty" campaign and Axe's "Find Your Magic" campaign, which helped the brand ditch its hypersexualized frat-boy persona in favor of more accurate portrayals of men. 

Adweek caught up with Aline Santos, evp of global marketing for Unilever, at the ANA Masters of Marketing conference in Orlando, Fla.,

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