Q&A: Mediabrands' John Ross

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John Ross knows a thing or two about retail. Before he joined Interpublic Group’s Mediabrands in July 2009, he spent 12 years at home improvement giant The Home Depot, including a stint as CMO. He joined Mediabrands as president of its Emerging Media Lab in Los Angeles. During his tenure there, the lab was retooled to focus on retail activities. In June 2010, Ross was given a new assignment — build a new agency at the holding company (under Mediabrands) called Shopper Sciences, where he is CEO and which is designed to help retailers up their game.

In conversation with Adweek’s Steve McClellan, Ross talked about the challenges facing retailers and how they need to change in order to thrive in the digital age.

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