Q&A: Maurice Levy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Last week, as Publicis Groupe released its 2008 earnings, CEO Maurice Levy vowed to win market share this year, even as he voiced concerns about the unprecedented worldwide economic crisis. On Friday, Levy spoke to Adweek’s Noreen O’Leary about how Publicis intends to make those gains in the year ahead.

Adweek: You see the current economic downturn as an opportunity to gain market share in 2009. How will you do that?

Levy: Some very big trends in our industry led us to strengthen our positions in emerging markets and make massive investments in digital.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in