Q&A: Kash Is King for Geico

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Selling car insurance isn’t supposed to be a laugh riot, but somehow Geico makes consumers laugh again and again. It’s latest effort ad effort, created by the Martin Agency and  starring “Kash,” debuted in December. However the character continues to gain fans, according to Geico CMO Ted Ward. Ward spoke with Brandweek’s Kenneth Hein about why this stack of money with cookie monster eyes has drawn such a  following:


Brandweek:
What’s Kash’s allure?
Ted Ward: We started working on it a while back when the economy was nowhere near as in the dumper as it is now.

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