Q&A: How Pizza Hut Is Going After the Over-35 Crowd

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Times are tough for the pizza industry. Not surprisingly, the largest player in the
category, Pizza Hut, has been affected. It saw same-store sales drop 1 percent in the fourth quarter. Parent company Yum! Brands attributed the decline to a slowdown in the number of consumers eating out. Additionally, the pizza chain is off to a slower start this year than expected, as pizza falls under the “higher-ticket dinner occasion,” as Yum! Brands CEO David Novak said in a recent earnings call.

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