Q&A: Helen Hunt

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Academy Award-winning actress Helen Hunt recently directed her first commercial, a 60-second documentary-style spot via StrawberryFrog that told the story of Lisa Nigro, a former Chicago police offer who runs The Inspiration Cafe, a nonprofit that provides restaurant-style meals and support services for the city’s homeless.

Nigro’s story beat more than 2,000 submissions in Frito-Lay snack brand TrueNorth’s search for the “Most Inspiring TrueNorth Story.” The spot debuted during last month’s Academy Awards telecast.

Here Hunt, who also directed and acted in the 2007 feature Then She Found Me, discusses her first experience as a commercial director, where she finds her greatest inspiration and what’s next for her in the world of advertising.

AW+

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