Q&A: Ferguson, Shallcross

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Former Leo Burnett creative partners Jim Ferguson and Bob Shallcross have reunited to relaunch Dallas agency Krause Advertising as jimbobkrause.

The independent shop, whose other principals are Jim and Candace Krause, starts with a staff of about 10, an online project from Nike and a handful of clients from its days as Krause, including Alon USA. Their goal, simply put, is to hatch big ideas that prove to be effective.

Ferguson, a Texas native and former CCO at Young & Rubicam in New York, and Shallcross, a screenwriter and director of feature films who grew up in Chicago, talked to senior reporter Andrew McMains about starting up in an economic downturn, the best and worst parts of running a small independent shop, and why Cannes isn’t what it used to be.

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