Q&A: Dannon Plans More Activity for Activia

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In tough times, discretionary items like yogurt are often the first to go. Group Danone has certainly noticed this trend. It witnessed, what it has called, a “marked slowdown” in its fourth quarter fresh dairy sales. Still, Marc Jove, its new svp of marketing for Dannon (as the company is known here), sees growth potential in an emerging market such as the U.S. Jove, who formerly headed up marketing for the probiotic-infused Activia brand worldwide, discussed some of the challenges of growing a $2 billion global brand, how U.S.

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