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Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment.
Purina's complaint follows a March ruling by the National Advertising Division (NAD) of the Council of Better Business Bureaus, which found that Blue Buffalo engaged in misleading advertising practices. NAD recommended that the company correct its television ad campaigns and that it remove all of the allegations that Blue Buffalo's competitors are misleading their consumers.
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