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Nestlé’s Purina today named MRM Worldwide in Minneapolis as its lead digital agency for the new dog food brand.
The announcement was made following a review of undisclosed agencies. The Minneapolis office of MRM is already working on creating and maintaining a web site for Chef Michael’s, which will go live in the second quarter of this year. The Chef Michael’s brand includes canned and dry dog food. It will be distributed in supermarkets and other retailers later this year.
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