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CHICAGO–Ralston Purina is talking to roster shops about creative and media planning duties on its estimated $30 million Purina One high-end dog- and cat-food brand, sources said.
The brand, which Lowe Lintas & Partners in New York currently handles, accounted for 20 percent of St. Louis-based Purina’s nearly $140 million ad budget last year, according to CMR. The review is believed to be limited to roster shops.
Purina shareholders in May approved a sale to Nestle Holdings, maker of Alpo dog food and Friskies cat food, for $10.3
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