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Del Monte Foods is breaking its first major ad campaign for the Pup-Peroni brand today, building on the notion that a dog really is a man’s best friend.
TV spots and a viral push, via Pup-Peroni’s new lead agency, Draftfcb in San Francisco, show dogs communicating with their owners with the help of signs. One spot, “Dogs Just Know,” opens with a series of vignettes where a woman asks her dog if it likes a red or a black dress better (the dog holds up a sign: “The red one, definitely”), while another shows a dog telling its weepy owner, “I’m not gonna cry.
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