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NEW YORK Puma has selected New York shop Syrup to handle global creative duties on the company’s Teamsport business, which focuses primarily on soccer.
For example, Syrup will create ads around Puma’s outfitting of national teams in the 2010 FIFA World Cup in South Africa and its sponsorship of Women’s Professional Soccer, a new U.S. league. Other sports included in the assignment are rugby, handball and cricket.
Syrup joins a roster that includes lead global creative shop Droga5 and global media agency Publicis Groupe’s Zenith Optimedia, both in New York.
Puma’s overall estimated global ad spending tops $100 million annually.
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