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Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its star athlete and three-time Olympic gold medalist sprinter Usain Bolt, one need only turn to the Middle East.
In mid-January, Puma sent 10 bloggers to Abu Dhabi to cover the company’s sponsored boat, Mar Mostro, as it competed in the third leg of the Volvo Ocean Race.
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