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Puma has hired Droga5 as its lead global creative partner, the athletic footwear company said today.
New work will break next year, with branding efforts and ads for specific products in the mix.
The company’s estimated global annual ad spending exceeds $100 million. Its U.S. media outlays have been $10-15 million per year, accoridng to Nielsen Monitor-Plus.
There was no lead agency on the brand, which is based in Germany with U.S. headquarters in Westford, Mass. Puma ranks 7th among athletic footwear companies with about $440 million in annual sales; the category leader, Nike, tallied $4.1
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