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You don’t need a special kind of footwear to play ping pong, darts or pool. But if you’re among the growing number of den jocks who have taken up these retro-chic diversions, a cool pair of sneaks doesn’t hurt, at least.
That, at any rate, seems to be the message behind the new Puma Social ad campaign from Droga5. A 60-second video shows twentysomething athletes vigorously engaged in the sort of “sports” that hail from the era of polyester shirts and furnished basements (ping pong, bowing, air hockey and pool) while a voiceover celebrates smooth moves like “picking up a spare in the final frame” and “a kiss off the 8-ball, a bank off the 6.”
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