The Midwest Group of Pulte Homes, the nation's largest homebuilder, has selected Beyond Interactive for digital marketing services. As Pulte Homes? interactive agency of record, Beyond Interactive will provide e-mail marketing, digital media planning and buying, creative development, and online strategy development services. The account will be managed from Beyond Interactive's Ann Arbor, Mich., location.
An integrated digital campaign will be designed to increase foot traffic to Pulte Homes' 80-plus sales offices in Michigan, Ohio, Indiana, Illinois, Kansas and Minnesota. Billings for the account were not disclosed.
Beyond Interactive is a unit of MediaCom, a partner company of Grey Global Group. Beyond clients include Procter & Gamble, Oracle and DoubleClick.