Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To make natural, organic and earth-friendly products easier for its shoppers to find, Publix has created a shelf tag program. The tags include an information icon that provides additional help with product selection. The three types of shelf tags are:
• Organic: An information icon found at the bottom right-hand corner of the tag denotes “USDA Organic,” which means the item contains 95 percent to 100 percent organic ingredients.
• Made with Organic Ingredients: An information icon stands for “Made with Organic Ingredients,” meaning that the item is made with 70 percent to 94 percent organic ingredients.
• Natural or Earth-Friendly: These shelf tags have no information icon, but the tan color is meant to inform customers the item is minimally processed; contains no artificial colors, flavors, preservatives, or sweeteners; or produced in a way that minimizes any adverse environmental effect.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in