NEW YORK Publicis Groupe's Publicis in Seattle has landed creative duties on EchoStar Communications' Dish Network after a review, the agency confirmed.
Billings were not disclosed, but major media spending on Dish was approximately $120 million in 2003 and more than $75 million in the first 11 months of 2004, according to Nielsen Monitor-Plus.
Other contenders for the business included Omnicom Group's TBWA\Chiat\Day in New York, whose pitch was led by direct and interactive unit Tequila, and New York independent DiNoto, said sources.
Previously, the Englewood, Colo.-based client used agencies on a project basis.
For Dish, Publicis is expected to develop traditional, direct and interactive ads.
Media duties, now at Cash Plus Media Services, a subsidiary of Interpublic Group's Campbell Mithun in Minneapolis, were not part of the review.