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Publicis Seattle Chief Heads East to BBDO

Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business.

Cadman, who moved to the U.S. in May 2010 to join Publicis and work with clients like T-Mobile, is most well-known in London, where he has spent most of his career. Among his roles in that market were CEO of Euro RSCG and managing director at both JWT and Lowe, where he had close ties to the country's largest retailer, Tesco.

Publicis said it was promoting Scott Foreman, managing director in the Seattle office since 2010, to the CEO role.

Cadman, who has a law degree, began his ad career at DDB in New York. He has worked with marketers ranging from Kellogg and Unilever to Vodafone and Volvo.

For his new job, Cadman will move from Seattle to New York. He starts in early March and will report to Troy Ruhanen, CEO of the Americas.

Earlier in his career, Cadman worked at AMV BBDO, London—as an account director—and accordingly knows BBDO executives such as Chris Thomas, chairman and CEO of the shop's Asian operations.

Ruhanen said Cadman's familiarity with the agency and his background in technology, retail and brand advertising made him a good fit with BBDO and AT&T.

“It’s his chemistry with us and his experience and the energy he brings. Ultimately the big thing for us is you have to really believe in creative, which Mark does,” said Ruhanen. “We know what we’re about and Mark shares that belief.”

Ruhanen had been the lead on BBDO’s billion-dollar AT&T account which started with wireless and has grown to include enterprise and brand business. Nearly two years ago, Ruhanen, then deputy chairman of BBDO North America, was elevated to his current expanded role. The agency handles AT&T at its Atlanta, New York and San Francisco offices.

 

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