Publicis Groupe Posts 7.3% Rise in 2011 Revenue

Digital accounts for growing share of revenue

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Despite Europe’s sovereign debt crisis and continuing economic slowdown in key markets, Publicis Groupe said 2011 revenue rose 7.3 percent to $7.7 billion, with net income climbing 14 percent to $791 million for the year. Organic revenue, which excludes acquisitions, increased 5.7 percent.

Publicis offered a glimpse into the changing mix of its operations: In 2011, digital accounted for nearly 31 percent of revenue, up from 28 percent in the year-earlier period. (Organic growth in those operations outperformed general market conditions and rose nearly 14 percent.)

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